UNIC Beirut launches innovative SDG quiz on Instagram

What do you know about the SDGs? Take this 1-minute quiz to learn more.

With this fun and creative approach, UNIC Beirut launched late last year a multiple-choice quiz in English and Arabic on its Instagram account to promote the SDGs and boost engagement with its followers.

Each quiz was dedicated to one SDG and included general questions as well as specific ones pertaining to the SDG implementation in Lebanon based on information retrieved from various agencies working in Lebanon.

UNIC has so far produced and promoted four quizzes on SDGs 4, 5, 6, and 13 in Lebanon. These interesting Q&As that were posted on four Sundays were taken by around 1000 users and have helped attract new followers.

“Once we start, we can never stop until we finish answering all questions,” one user said in a direct message (DM).

Using the interactive quiz sticker, the Centre was able to share its questions with its followers and track the results. The followers guessed the correct answer by simply tapping on one of the options. After selecting an answer, they were able to see if they answered correctly or not. Not knowing the correct answer right away also added an element of competitiveness and surprise. Instagram users were triggered to continue taking the quiz.

“We received a lot of encouraging replies on Instagram from people saying they enjoyed the quiz and they felt accomplished every time they answered correctly,” said Hala Alfeghali, Public Information Assistant with UNIC Beirut, adding that users are excited about the date of the next quiz.

Announcement cards were designed and promoted three days prior to the promotion of each quiz to make the followers curious and incite them to participate en masse. The next quiz will be promoted on February 27 at 6 PM (Beirut time) and can be taken by clicking on the following link: https://bit.ly/3rIip7o

Take our quiz. Be Many!